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COGNITIVE SCIENCE RESEARCH

EXPLORING METAPHORS:
Lab Experiments
Supplementary Reading Materials

Exploring how metaphor changes human perception and understanding of concepts, as well as how metaphor influences decision-making.

Metaphors for Crime: Lab

Developing a program that will pull out popular metaphors used in conversation threads across various social medias, and then analyzing how those metaphors affect the perception and understanding of prominent issues.

Authors: George Lakoff and Mark Johnson

"Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them."  ~ UofChicago Press

(The Secret Life of Metaphor and How It Shapes the Way We See the World)

Author: James Geary

A more in-depth look at the pervasiveness of metaphor in everyday life. James Geary decodes the insinuations and meanings hidden in everyday slang phrases, advertisements, and governnment double-talk.

EXPLORING EMBODIED COGNITION:
Lab Experiments
Supplementary Reading Materials

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